Ask people about Joi Brown and you will soon find yourself buoyed by a whirlwind of superlatives. Weighty words like: creative, committed, passionate, driven, skillful, inspiring, and integrity. It is no surprise that, in an industry marred by change and uncertainty, Brown has secured her place as one the most trusted and steadfast executives in the music business. Brown has lead by example, particularly during music’s most turbulent years, providing an oasis of dependability combined with forward-thinking agility.
Joi Brown is the Senior Vice President of Marketing and Brand Partnerships at Atlantic Records where she is responsible for cultivating strategic partnerships for Atlantic and its diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions.
She works with companies including MasterCard, LVMH, L’Oreal, Covergirl, Puma, McDonalds, Pepsi, Microsoft, Heineken, Verizon Wireless, Adidas, Apple, FORD, GM, Pernod Ricard, Chrysler, Diageo, P&G, Uniqlo, Twitter, Tidal, Apple, Beats By Dre, Colgate and many others. The campaigns vary in size and scope and extend from overall company-based partnerships that leverage in-house resources to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement.
Joi also works with brands in developing their music strategy globally as a member of Warner Music Group’s Global Brand Council.
To that end, she was instrumental in securing a Remy Martin endorsement deal for rapper/actor T.I., and constructed the deal for Lykke Li’s viral video for “Gunshot” for H&M, Rosa Regale endorsement deal for Estelle, Kmichelle partnership with Jack Daniels for the launch of her own flavor, Belvedere’s One Night with Martin Solveig campaign, partnered Beautiful Textures and FORD Motor Company for a campaign for Sevyn Streeter, KillSwitch Engage partnership with HBO for the new season of “Game Of Thrones”, new artist Lizzo in the upcoming LANE BRYANT campaign and secured new artist Francesco Yates and Rockie Fresh in global Uniqlo campaign to name a few.
Brown is an Alumnae of Howard University where she pledged the esteemed Delta Sigma Theta Sorority. In 2000, Joi found her professional home when she joined the Atlantic Records family by accepting the position of Product Manager. Brown has been steadily promoted up through the ranks at Atlantic over the past 17 years and has held the title of SVP, Marketing/Brand Partnerships at Atlantic since 2013.
In addition to all of her professional accomplishments, Joi Brown is the adoring mother of twin girls, and a member of Delta Sigma Theta Sorority, Inc and Color Comm. She is also the founder of HU. United; a grass roots organization of over 3,000 alumni from historically black colleges and universities working on community activism and recently launched a series names “Culture Creators” that includes networking sessions, panel discussions, and mentoring programs that will continue the mission to create, share, and inspire, the black experience through entertainment.